The influence of digital printing

Digital printing is a modern printing technique that uses digital files to print images or text directly onto a substrate, such as paper, fabric, or plastic. Here are some benefits of digital printing:


High-quality printing: Digital printing produces high-quality and accurate prints with vibrant colors and sharp images. This is because it uses advanced printing technology that produces consistent and reliable results.


Fast turnaround time: Digital printing eliminates the need for printing plates or setup time, which makes it faster than traditional printing methods. This means that your printing job can be completed in a matter of hours or days, depending on the volume of work.


Cost-effective: Digital printing is cost-effective, especially for small to medium-sized print runs. This is because it does not require expensive setup costs, printing plates, or labor-intensive processes.


Customization: With digital printing, you can customize your prints with variable data printing, which allows you to change the text, graphics, or images on each print. This makes it ideal for printing personalized or customized items, such as business cards, flyers, and invitations.


Environmentally friendly: Digital printing is eco-friendly because it produces less waste, uses fewer chemicals, and requires less energy than traditional printing methods.

Versatility: Digital printing can be used on a wide range of substrates, such as paper, fabric, plastic, and even metal. This makes it ideal for printing a variety of items, such as banners, posters, labels, and signage. For more information about digital printing visit

Digital Printing Offers a Solution to Sustainability Goals

With the recent rise in environmental concerns, the printing industry has had to step up their game to help businesses achieve sustainable goals. This includes creating environmentally friendly and recyclable materials.

At the same time, companies are looking for ways to cut costs and reduce their impact on the environment. One way to do this is to use digital printing for short-run print projects that are only produced when needed. This allows brands to test packaging ideas without the expense of large runs or a long production cycle.

This also allows companies to customize their packaging to meet the needs of the consumer and the brand owner. This also helps to build loyalty and improve customer satisfaction.

The use of QR codes is another example of this. Using QR codes allows businesses to promote their products by linking them directly to their website or social media channels. This is an efficient way to generate leads, increase traffic and drive sales.

With the help of this technology, it is easy to create personalized packaging that will attract the attention of potential consumers and build loyalty with them. In fact, the market for customized packaging is expected to grow to a massive $300 billion by 2024, according to Zion Marketing.

A Maker’s Field Guide to Digital Materials and Digital Processes

The advent of digital printing has helped meet the agility demands of modern workflow, enabling designers and print professionals to deliver faster timelines, iterations, personalization, and aesthetic support for function. This new approach to print technology is the answer to the challenges faced by today’s’maker.’

Landscape Photographer and YouTube Vlogger Nigel Danson offers his perspective on the importance of printing in a new YouTube video. His tips and tricks will surely help you to achieve the best possible results when utilizing digital printing for your next project.

Get Proofs and Know Your Boundaries

Unlike offset printing, no press setup is required when using a digital printer. This means that designers can get a proof of their work in a matter of hours and make changes as needed before the final print is delivered. This also allows designers to verify the printable area and bleeds before they go to press, which is important for any print job, but especially for commercial or wide-format projects that require a high level of accuracy.

If you are unsure about how to proceed with a project, getting a proof will give you the confidence you need to move forward. This can save you time and money in the long run as well as ensure that your printed piece will be a success.

In addition, many printers now have their own artists who are able to create a custom design from scratch for you, according to your requirements. They will send you a mockup and ask for your feedback, before the final product is sent back to you.


Overall, digital printing offers many benefits, such as high-quality printing, fast turnaround time, cost-effectiveness, customization, environmental friendliness, and versatility.

In this week’s Digital Printing Highlights, we take a look at the latest advancements in the industry. These include new innovations that are enabling customers to expand their operations in many different areas, including packaging.